The AI sales & marketing stack cheat-sheet
One page: the job to be done, and the tools worth trying first. Free for SellStack Weekly readers. Last checked October 2026.
| Prospecting & data | Apollo.io (Freemium), Cognism for UK/EU mobiles |
| Sequencing | lemlist, Instantly for volume |
| Call notes | Fathom (free to start), Gong for teams |
| LinkedIn → CRM | Surfe, or Sales Navigator Advanced Plus |
| CRM | HubSpot (free), Attio, Pipedrive |
| Email marketing | Brevo (EU-based), Mailchimp, Klaviyo for ecommerce |
| SEO | Semrush for research, Surfer for content |
| Ads | AdCreative.ai for creatives, Madgicx for Meta |
| Social | Buffer (simple), Hootsuite (enterprise) |
| Content & design | Canva, Jasper, Writesonic |
Three rules before you buy
- Start on the free plan or trial, and test with your real data.
- Check GDPR and where the data lives if you sell into the UK or EU.
- Buy one tool per job. Overlapping tools are where budgets leak.
Pricing models change, so always check the vendor's site. Full list in the directory; detailed write-ups in Reviews.