Pipeline, without hiring an SDR

What you get

• Prospect list building: accounts and decision-makers matched to your ideal customer profile, with the company website, role, trigger (hiring, funding, new launch) and source for every row.
• Researched, personalised drafts: a first email for each prospect that refers to something real about them. No invented facts, ever.
• Follow-up sequences: 3 to 4 step email (and optional LinkedIn) follow-ups written in your voice.
• CRM hygiene: duplicates merged, stages and next steps fixed, missing fields filled, stale deals flagged (HubSpot, Pipedrive, Salesforce, Attio or a Google Sheet).

You send from your own mailbox and tools, so you keep control of your domain, your reputation and every message that goes out.

Packages

Prices exclude VAT where applicable. We don't guarantee meetings or revenue. Results depend on your offer, your market and how you follow up.

How it works

1. A 20-minute call to agree your ideal customer, offer and tone.
2. We build and research the list, and you approve a sample of 10 drafts.
3. Full batch delivered. You review and send from your own tools.
4. Every week (monthly plans): new prospects, follow-ups and CRM clean-up.

Compliance (UK PECR and GDPR)

• Limited companies and LLPs (corporate subscribers): under PECR, B2B marketing emails can be sent without prior consent, as long as each email says who it's from and gives a valid, easy way to opt out.
• Sole traders and some partnerships count as individuals, so they need consent (or a valid soft opt-in) first. We flag them on every list and leave them out by default.
• UK GDPR: we use business contact data only, record the source of every contact, and give you a draft legitimate interests assessment. Every draft includes a privacy notice line and an opt-out line. Opt-outs are honoured permanently.
• No bought consumer lists, no scraping that breaks a website's terms, and no fake personalisation.

Guidance: ICO: business-to-business marketing. This is not legal advice.

Why the price is lower than an agency

Published UK guides put entry-level outsourced outbound retainers at about £1,500 to £4,000 a month, and pay-per-meeting at about £150 to £500 a meeting. Those agencies run the sending and book the meetings for you. We do the research, writing and CRM work and you do the sending, so we charge less.