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Best AI Call & conversation intelligence tools for UK & EU teams (2026)

6 call & conversation intelligence tools from the SellStack directory (Sales section), picked for teams selling and marketing in the UK and Europe. Pricing model is shown where listed; always check the vendor's site for current UK pricing.

Call & conversation intelligence · Paid

Gong

Good for: The benchmark for call recording, coaching and deal risk; premium price tag.

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Call & conversation intelligence · Paid

Avoma

Good for: Meeting notes, call scoring and coaching at a friendlier price than Gong.

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Call & conversation intelligence · Freemium

Fireflies.ai

Good for: Cheap, reliable AI notetaker that syncs summaries to your CRM.

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Call & conversation intelligence · Freemium

Fathom

Good for: Free-to-start notetaker with excellent summaries; the easiest win for an individual AE.

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Call & conversation intelligence · Paid

Attention

Good for: AI that auto-fills CRM fields and follow-ups from calls; strong on admin reduction.

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Call & conversation intelligence · Freemium

tl;dv

Good for: German-built AI meeting recorder for Zoom, Google Meet and Teams with AI notes; free plan, Pro from €18 per seat/month billed annually.

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How we pick: research-based, from vendor sites, pricing pages and public user reviews, by a working UK B2B SaaS AE. Not hands-on tests unless a review says so. No affiliate links. Missing a tool? Submit it free.

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