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Best AI CRM tools for UK & EU teams (2026)
6 CRM tools from the SellStack directory (Sales section), picked for teams selling and marketing in the UK and Europe. Pricing model is shown where listed; always check the vendor's site for current UK pricing.
HubSpot (Breeze AI)
Good for: AI built into HubSpot CRM for summaries, prospecting agents and content; easiest SMB CRM.
Visit site →Salesforce Agentforce
Good for: AI agents on top of Salesforce; strong for enterprises already on SFDC.
Visit site →Pipedrive
Good for: Visual pipeline CRM with an AI sales assistant; great for small sales teams.
Visit site →Attio
Good for: Modern, flexible CRM with AI attributes; loved by UK/EU startups.
Visit site →folk
Good for: Lightweight relationship CRM with AI enrichment; ideal for founders and solo sellers.
Visit site →Breakcold
Good for: Social-selling CRM for small teams; lighter than HubSpot when LinkedIn is your main channel.
Visit site →How we pick: research-based, from vendor sites, pricing pages and public user reviews, by a working UK B2B SaaS AE. Not hands-on tests unless a review says so. No affiliate links. Missing a tool? Submit it free.
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Prospecting & data · Sequencing · Call & conversation intelligence · Email writing · LinkedIn · Email marketing · SEO · Ads · Social media · Content