How we review: this is a research-based roundup by a working UK B2B SaaS AE, using vendor sites and pricing pages, public user reviews and online discussion. It is not a hands-on test. Every tool listed was checked as live and operating in October 2026. Last checked October 2026.
Quick answer: Surfe is still our pick for one-click LinkedIn-to-CRM sync (read our Surfe review). If you need bulk enrichment, EU phone numbers or a native Salesforce route, one of these may suit you better.
Lusha
A Chrome extension and database for finding emails and direct dials from LinkedIn and company sites, with CRM integrations.
- Very quick to start, and has a free plan
- Works on LinkedIn and beyond
- Integrates with Salesforce and HubSpot
- Credits get used up quickly
- Doesn't log LinkedIn conversations the way Surfe does
Pricing model: Freemium. Check the vendor's site for current UK pricing.
Kaspr
A European-built LinkedIn contact finder (part of Cognism) for emails and phone numbers.
- Strong for UK and EU numbers
- Simple LinkedIn extension with a free plan
- Exports to CRMs
- Lighter CRM sync than Surfe
- Credit-based limits
Pricing model: Freemium. Check the vendor's site for current UK pricing.
Apollo.io
An all-in-one database, enrichment and sequencing platform with a LinkedIn extension.
- Bulk enrichment and lists, which Surfe doesn't offer
- Sequencing included
- Generous free tier
- Data is thinner in the UK and EU than in the US
- Can be a lot of tool if you only want sync
Pricing model: Freemium. Check the vendor's site for current UK pricing.
Cognism
A B2B data provider focused on phone-verified mobile numbers and GDPR compliance, with a browser extension.
- Best fit for European cold calling
- Strong compliance focus
- Integrates with major CRMs
- Enterprise-style annual contracts
- Overkill for one rep
Pricing model: Paid. Check the vendor's site for current UK pricing.
LinkedIn Sales Navigator (Advanced Plus)
LinkedIn's own top tier, which includes official CRM Sync and embedded profiles for Salesforce and Dynamics.
- The native, officially supported route
- CRM-powered lead recommendations and ROI reporting
- Only on the top tier, set up through a LinkedIn rep
- No emails or phone numbers
Pricing model: Paid. Check the vendor's site for current UK pricing.